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Listar por autor "Galiano Coronil, Araceli"
Mostrando ítems 1-13 de 13
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Business and Energy Efficiency in the Age of Industry 4.0: The Hulten, Broweus and Van Dijk Sensory Marketing Model Applied to Spanish Textile Stores during the COVID-19 Crisis
Jiménez-Marín, Gloria; Elías Zambrano, Rodrigo; Galiano Coronil, Araceli; Ravina Ripoll, Rafael (MDPI, 2021)Strategic and tactical factors come into play in shop competitiveness where, in addition to the products sold, other ...
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Children, Media and Food. A New Paradigm in Food Advertising, Social Marketing and Happiness Management
Elías Zambrano, Rodrigo; Jiménez-Marín, Gloria; Galiano Coronil, Araceli; Ravina Ripoll, Rafael (MDPI, 2021)The growing number of children who are obese or overweight in certain countries or geographical areas is a fact, as ...
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Communication, Social Networks and Sustainable Development Goals: A Reflection From the Perspective of Social Marketing and Happiness Management in the General Elections in Spain
Galiano Coronil, Araceli; Jiménez-Marín, Gloria; Elías Zambrano, Rodrigo; Tobar-Pesántez, Luis Bayardo (Frontiers Media S.A., 2021)The challenges imposed by the global development agenda imply reflecting on the role and contribution of political parties ...
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El desarrollo urbano sostenible y sus implicaciones para las empresas y los territorios
Villena Manzanares, Francisco; Galiano Coronil, Araceli (Universidad de Jaén: Facultad de Ciencias Sociales y Jurídicas, 2017)El presente artículo tiene por objeto mostrar el papel que juega el desarrollo sostenible, poniendo énfasis en el importante ...
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Emociones positivas y marketing social en el Facebook de las ONGDs
Galiano Coronil, Araceli; Ravina Ripoll, Rafael (Universidad de Sevilla, 2021)Existe un gran interés por la comunidad académica en medir las emociones positivas. Bajo este paraguas, surge una importante ...
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Entrepreneurial culture, corporate imagen and export performance: an empirical study
Villena Manzanares, Francisco; Galiano Coronil, Araceli; Ravina Ripoll, Rafael (Asociación de Profesionales y Técnicos del CONICIT, 2018-12)The analysis of a company's internal capacities is one of the most striking challenges of business management. The purpose ...
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Estrategias de Marketing Social y Comunicación de la Slow Fashion como Herramienta de Happiness Management
Elías Zambrano, Rodrigo; Jiménez Marín, Gloria; Galiano Coronil, Araceli (Universidad de Sevilla, 2023)Desde la perspectiva del consumidor res-ponsable se considera que parte del sis-tema de gestión y consumo de la moda ...
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Estrategias de marketing social y comunicación de la slow fashion como herramienta de happiness management
Elías Zambrano, Rodrigo; Jiménez-Marín, Gloria; Galiano Coronil, Araceli (Universidad de Sevilla, 2023)Desde la perspectiva del consumidor responsable se considera que parte del sistema de gestión y consumo de la moda denominada ...
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Food and beverage advertising aimed at spanish children issued through mobile devices: A study from a social marketing and happiness management perspective
Jiménez-Marín, Gloria; Elías Zambrano, Rodrigo; Galiano Coronil, Araceli; Ravina Ripoll, Rafael (MDPI Multidisciplinary Digital Publishing Institute, 2020)Eating Disorders (ED) and obesity are a pandemic in developed and developing societies. In 2018, Spanish Ministry of ...
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Un nuevo enfoque de marketing social en las redes sociales. Aplicación en las ONGD
Galiano Coronil, Araceli (Universidad de Sevilla, 2021)Las redes sociales representan unas importantes herramientas de comunicación que no han pasado desapercibidas por las ...
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Organizational communication and social marketing strategies targeting Spanish consumers of fashion. Sustainability as a form of happiness management
Jiménez-Marín, Gloria; Galiano Coronil, Araceli; Tobar-Pesántez, Luis Bayardo (Emerald Publishing Limited, 2022)Purpose The purpose of this study is to understand the perception and purchase intentions of Spanish consumers towards ...
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Social Media Marketing and gamer events: the case of the launch of Apex Legends as a model of entrepreneurship
Jiménez-Marín, Gloria; González Madroñal, Marta; Galiano Coronil, Araceli (Allied Business Academies, 2021)Spain has become the ninth largest gamer market in the world in terms of the number of eSports players. The participants ...
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The Use of Art as An Intertextual Tool for Comunicative Purposes. The Relationship Between Art and Advertising as Brand Management in The Case of The Classical Pyramids of Giza
Jiménez-Marín, Gloria; Bellido-Pérez, Elena; Elías Zambrano, Rodrigo; Galiano Coronil, Araceli (PalArch Foundation Journals, 2021)Egyptian art comprises a series of artistic disciplines with clear communicative, advertising and propagandistic intentions. ...